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ISC Topic #2: Balancing Freedom of Speech with company privacy
National Freedom of Speech Week was October 18th through the 25th. Since the bill of rights, it has been one’s right, as stated in the 1st amendment, to have the freedom of speech. The First Amendment “prohibits the making of any law “respecting an establishment of religion“, impeding the free exercise of religion, infringing on the freedom of speech, infringing on the freedom of the press, interfering with the right to peaceably assemble or prohibiting the petitioning for a governmental redress of grievances.” (wikipedia.com)
Although it one’s right to freedom of speech. While working for a client or company, one must be cautious. It is possible to violate the privacy of your organization. In their business “law and ethics are interrelated”. (Seitel,127) Act ethically and within the legal requirements the company. Defamation, and Insider trading are examples of possible violations that through your freedom of speech violated the company’s privacy. In defense, it is the right to speak freely but in doing so you acted unethically and illegally.
In media, business, and society there is constant questioning on violation of rights. Rights are open to interpretation to the public, and steps have been taken to protect the company. The first amendment must be used in a way that is not incriminating. An organization must pubically relate, and they want to maintain a positive public image. If through your speech, you defame the reputation of the organization, one is subject to punishment. This is why, lawsuits come against journalists and those speak out against a brand. “Care must be the watchword in such public speech”(Seitel 129)
The first amendment is embedded in the structure of organizations. Organizations will protect themselves in order to assure their brand. Balancing freedom of speech is necessary in order to not violate rights that have been in enacted to protect privacy.
ISC Topic #3: ISC or Public Relations?
I believe Comm306 is properly named, Integrated Strategic Communications. Integrated Strategic Communication is public relations, marketing, and advertising in one. Public Relations does not involve the court of public opinion, unless published. Queens.edu depicts ISC “COMM 306 Integrated Strategic Communication
Integrated Strategic Communication: Strategic communication refers to the totality of an organization’s efforts to lead, motivate, persuade, and inform its various publics, which include consumers, investors, employees, and the media. This course provides students with information and insights about strategic communication: how messages are created and framed, why we respond to messages the way we do, and how to employ communications strategies to advance organizational goals.”
ISC Topic #5: Top 5 tips for more effective blogging in Comm306
- After you finish a lab, post it. This will help you avoid losing your work and looking to upload later.
- Title your work, and categorize it correctly. ex) ISC Topic #2: xxxxxx
- Keep your blog in mind. It will help you recognize topics in which could be good blogging material.
- Set a weekly goal. ex) 4 blog comments, 1 ISC Connection, 2 Reading Notes
- Don’t Wait…It will make your life miserable. It’s a lot of work for a short period of time, which mostly likely will be when you have other things due and exams coming up.
Crisis Communication
Crisis: unplanned event, potentially negative results that may damage an organization.
Issue Management- process of anticipating issues that may arise.
- anticipate
- identify
- deal w/ opportunity & vulnerability
B. Plan: outside & in
- what does “x” think?
C. Create time table
- defend organization from negative press
II. Risk Communication
- manage knowledge
- inform on risk, know how to react
Q: What lets one know their in a crisis? (7 things)
- Panic
- increased outside scrutiny
- loss of control
- insufficient information
- series of escalating events
- siege mentality
- surprise
4 steps for crisis (during)
- define risk; Stop. What Happened?
- describe actions that mitigate risk.
- identity causes of risk
- demonstrate responsible management
During Crisis
- Work to end crisis
- Limit Damage
After crisis
Benoit’s “image restoration” theory
5 choices after crisis
- Deny Responsibility
- Evade Responsibility
- Reduce offensiveness
- Take corrective action
- Apologize
Ch. 17
Integrated Marketing:
“the intersection of public relations and publicity, advertising, sales promotion, and marketing to promote organizations, products, and services.”
Examples in which PR advertising is necessary:
- Mergers
- Personnel changes
- Organizational resources
- Manufacturing and service capabilities
- Growth history
- Financial strength and stability
- Company customers
- Organization name change
- Trademark protection
- Corporate emergencies
Ch. 19
Issue Management – is the capacity to understand, mobilize, coordinate, and direct all strategic and policy planning functions, and all public affair/ public relations skills, toward achievement of one objective: meaningful participation in creation of public policy that affects personal and institutional destiny.
Issue Management is considered a five step process that:
- Identifies issues within the organization must be concerned.
- Analyzes and delimits each issues with respect to its impact on constituent publics.
- Displays and the various strategic options available to the organization
- Implements and action program to communicate the organization’s views and to influence perception on the issue.
- Evaluates its programs in terms of reaching organizational goals.
10 principles necessary when speaking to the media
- Speak first & often
- Don’t speculate
- Go off the record at your own peril
- Stay with the facts
- Be open and concerned, not defensive
- Make your point & repeat it
- Don’t wage war with the media
- Establish yourself as the most authoritative source
- Stay calm and be truthful and cooperative
- Never Lie
7 warning signs that appear when managing a crisis:
- Surprise
- Insufficient Information
- Escalating events
- Loss of control
- Increased outside scrutiny
- Siege mentality
- Panic
Chapters 20 & 5
Ch.5
Public Relations Professionals, and Management.
(p.99)
Creating a Public Relations Plan
10 Steps to follow
- Executive Summary
- Communicative process
- Background
- Situational Analysis
- Message Statement
- Determine Audience
- Key Audience Messages
- Implement
- Budget
- Monitoring & Evaluation
Creating a public relations management process should include the following four steps (pg 83)
- Define the problem, or opportunity
- Program
- Action
- Evaluation
Ch.20
7 keys to being a successful public relations professional
- Diversity of Experience
- Performance
- Communication Skills
- Relationship Building
- Pro-activity and Passion
- Teamliness
- Intangibles
Lab 12: Twitter Experience
Before I was assigned to tweet, I didn’t fully understand what twitter was about. I assumed twitter was just a forum for people to express their emotions and tell people who didn’t care what they were thinking. Upon joining twitter, I learn this wasn’t true. I found out that twitter was used to people by celebrities, athletes, and professors. Twitter was used to market new products, and help celebrities link with their followers/fans. On twitter, I chose to follow my favorite athletes such as; LeBron James, Amar’e Stoudemire, and Chad Ochocinco. It’s neat to be able to seeing what they’re thinking. I also chose to follow some of my favorite music artists like; Wiz Khalifia and Lil’ Wayne. The variety of tweets that these artists and athletes give out are quite entertaining and interesting. Twitter is also at time used for these people to address issues that may have arisen in which they are involved, “off the field, or out of work incidents”. I found out Twitter is also used to address current trends or event thats going on in the world. It was interesting to see what everyone else was thinking and how they related to my own personal thoughts.
My experience has allowed me to become aware of what Twitter is really all about. I will continue to have an account, although this does not mean I’ll tweet. With Twitter I enjoy seeing what the athletes and artist are saying over expressing myself.
ISC Connect: The Return of LeBron
Last night Lebron James returned to Cleveland to face his former team the Cleveland Cavaliers. This past summer Lebron James left via free agency to join the Miami Heat. The game drew nearly 7.1 million viewers. Everyone anxiously awaited to see how the Cleveland fans would re act to the return of their once MVP, whom Cleveland fans believe humiliated their franchise and betrayed his home state. The anger was evident upon the introduction of James, during the pre-game. The sold out arena booed James like I was never witnessed before. This a direct result of James’ poor public relations management, and how that has effect his public image in his home community. Even since his decision to leave, Lebron has been trying to repair his image. James went from everyone’s favorite players, to now one of the most hated. Lebron wasn’t the only cleveland player to leave this summer for Miami. Zydrunas Ilgauskas, also left for the beaches but departed with class. Ilgauskas, took out a full page article in the Cleveland paper thanking the fans for all his years there, and stated he would be forever grateful. When Ilgauskas was announced during the pre-game he was welcome with only cheers. These are two examples, one good, one bad of how to handle the public. Maybe Lebron should takes not from Ilgauskas if he ever wants to restore his image in his home state.
ISC Connect: Charlie Villanueva vs. Kevin Garnett
VS .
In sports, trash talking is inevitable. Until recently, such talk remained on the arena of play and between the players. With today’s easy access ability and dependence on social media athletes are joining the masses. Most athletes now have face book pages, and twitters in which they use to express what they’re doing, where they’re going, and advertising sponsored products. During a game last week, between the Detroit Pistons and Boston Celtics, Charlie Villanuea and Kevin Garnett were involved in multiple verbal altercations. After the game, Villanueva tweeted that during the game Garnett called him a “cancer patient”. Never before had such altercations been able to publicly shared with such ease. Villanueva suffers from being allergic to his own hair. This causes Villanueva to have to continuously shave this hair, including his eye brows. Calling someone a “cancer patient” can be very sensitive to people that do such from such illness and the people directly effected. Garnett had to immediately address such allegations. Public relations is key in sports, and Garnett used such to deny the allegations and release a statement on what actually played out on the court between Villanueva and himself.
Athletes today are covered more than ever, athletes must be conscious on what they do on and off the court. Any wrong moves can diminish their public image and result in a media public backlash.
ISC Connect : Boardwalk Empire, Arnold Rothstein
HBO’s New Series Boardwalk Empire, highlights the prohibition era during the 1920’s in Atlantic City and Chicago. The series character include infamous gangsters such as Al Capone, Nucky Thompson, and Arnold Rothstein. In this past Sunday’s episode recent allegations have surfaced that Arnold Rothstein had taken place in fixing the 1919 Baseball World Series. Rothstein was a known prolific gambler and gangster in New York City. The scene in which caught my eye, Rothstein was working with a “public relations specialist” and re sighting his response when the media questioned his involvement in the World Series fixing. Being a public figure, Rothstein knew questions would arise and the proper response would be necessary to convince the public he was not involved and his public image would not be tarnished. Prior to taking Inter strategic Communications I would most likely look past such scene. It was interesting to see how Public Relations is used, and that it’s importance was high even during the 1920’s.
Chapter 12 & 14
Chapter 12 highlights the growth in government which in turn creates a need for growth in Public Relations. The public relations field continues to grow. This is evident on page 257 when Seitel states “In 1976 there were about 3,000 lobbyists, and today there are nearly 35,000. Another example cn be seen with election and campaign of Barack Obama. Obama unlike any candiate before him used media to reach and influence public groups. In today in order to reach mass public, digital media is a necessity.
Lobbyists are a part of government relations. Their goal is to inform and persuade the public.
Lobbyists vary in affiliation; activities in which they are involved in range from; fact-finding, advocacy of a position, interpretation of government actions and company actions.
Chapter 14 touches on International Relations in PR. “Information now travels at 15,000 miles an instant (Seitel, pg 285). Digital media now is the leading way in which public get their information/news. Global information and news can be spread across the world in minutes.
The eleventh edition of The Practice of Public Relations, Fraser P. Seitel.
ISC Connect: LeBron James
ISC Connect:
Lebron James: Public Opinion and Public Relations
Before Lebron James turned pro, he signed a 90 Million-Dollar contract with Nike. Now 7 years later, Lebron James is the commercial face of the NBA. This past summer James’s reputation to some took a major hit. Cleveland’s “savior” of athletics left and “took his talents to South Beach (Miami)”. Due to his recent move James’s reputation and image were also “headed south”. Image consultants assure the James is on the decline. This past summer, according to an image consultant firm, Q-score (http://www.qscores.com/pages/Template1/site11/30/default.aspx), James’s likeability was at an all time high. James ranked 4th among all active athletes, now James ranks 78th. Critics claim James can never get his brand back to what it was. The most dramatic evidence the Lebron brand is thriving, is in the social networking arena. James first opened a twitter account, two days before announcing his relocation. Although not everyone joins to support James, he now has over 900,000 followers. Such media and public following alone will make companies want to give James sponsorships and since his decision now sponsors have dropped James. According to StubHub.com Miami Heat ticket sales are up 300%. In the NBA, one’s legacy is only dependant on the amount of championships won. James campaign’s handling of Public relations has lead to his diminish image. This however has not affected James’ financial income as his merchandise is now selling 5 times a much than last year.
Josh Kane's Blog 
Blog Comments, 1-20
Comment 1:
Blog Comment #2
Blog Title, Author: “Times have Changed”, Brittany Phillip
Date: December 6, 2010
Link: http://brittanyp130.wordpress.com/2010/11/13/times-have-changed/
Comment: I believe this is a great example, on how times have changed. Society is continuously transitioning to one that relies more and more on technology. The commercial shows sports analysts using different forms of social media. Lee Corso, the oldest of the group in the commercial has fallen behind and is not up to date on the forms of media. It shows Corso using a typewriter while the others simply use their phones. This also shows the ease in which media in transitioning. Media and technology will continue to advance and in certain fields one must remain up to date or be left behind.
Blog Comment #3
Blog Title, Author: “Tips for e-mail subject lines”, Brittany Phillip
Date: December 6, 2010
Link: http://brittanyp130.wordpress.com/2010/11/09/tips-for-e-mail-subject-lines/
Comment: I found this very informative. The use of e-mail today is inevitable, and it is important to understand how to use it and how to be effective with one’s use. E-mail can be the form of communication one may use to connect potential employers. To be professional, and appropriate is a necessity. The proper use may separate you from another potential candidate for an occupation. The given tips for e-mail subject lines are very useful and I will use these in the future.
Blog Comment #4
Blog Title, Author: “ISC #5, Tiger Woods, Michael Fleming
Date: December 6, 2010
Link: http://michaelef.wordpress.com/2010/12/06/isc-5/
Comment: If Tiger Woods apologized, it may have made a difference. If Woods came off remorseful, regretful, and sincere more of the public would of been quicker to forgive Woods. The fact that he did admit mistakes but not apologize stuck out to the public. Anything following the story noticed “something was missing”?. The apology…say your sorry! or at least pretend to be. Not apologizing only gives people something else to think about. In class we learned that during crisis management it is important to release everything as soon as possible. This allows all the information to be present, everything is on the table. For the past year, new information seldomly continues to surface on the Tiger Woods story. The continuing surface of information is a reason why people are still talking about it. To properly move on, information cannot continue arise. I believe it’s too late now for Woods to apologize, he’s already missed the boat. If Woods was to now apologize, his sincerity would be in question.
Blog Comment #5
Blog Title, Author: “Cam Newton Scandal, Chelsea Lancashire
Date: December 6, 2010
Link: http://clancashire123.wordpress.com/2010/11/28/cam-newton-scandal/#respond
Comment: Cam Newton due to recent allegations was ruled ineligible by Auburn. Upon further investigation the NCAA reinstated Cam Newton, clearing him (for the time being) of any wrongdoing. Recent media developments accuse Newton of attempting to bribe Mississippi State University of $180,000 in order to guarantee his verbal commitment to their football team. The NCAA stated that the allegations were true, but it was Newton’s father whom was guilty of wrongdoing. Newton was unaware of his father’s attempt, and therefore ruled eligible. Cam Newton (front-runner for the Heisman Trophy) and The Auburn Tigers will soon face The University of Oregon for the BCS National Championship.
Blog Comment #6
Blog Title, Author: “Texting and Blogging”, Chelsea Lancashire
Date: December 6, 2010
Link: http://clancashire123.wordpress.com/2010/10/26/text-and-blogging/
Comment: As technology advances, the accessibility of media continues to ease. Word press.com allowing its users to update their blog via text messaging gives those the opportunity to blog at their fingertips. The process of releasing information continues to get faster.
Blog Comment #7
Blog Title, Author: “Haynesworth Suspension”, Sam Cook
Date: December 7, 2010
Link: http://cbearcook15.wordpress.com/2010/12/07/isc-connection-1-haynesworth-suspension/#respond
Comment: It’s sad when you have an athlete who has a 100 Million dollar contract and they do not want to play football. SInce his new contract Haynesworth has been lazy, he’s not in shape and refuses to learn the new playbook. The Redskins continue to limit his playing time, and now suspending him. To no fault but his own, Haynesworth should soon find himself unemployed. Maybe then he’ll get the point.
Blog Comment #8
Blog Title, Author: “Lebron James back to Cleveland”, Sam Cook
Date: December 7, 2010
Link: http://cbearcook15.wordpress.com/2010/12/07/isc-connection-2-lebron-james-back-to-cleveland/
Comment: Lebron James gave Cleveland 7 years of his play, in which the organization didn’t not surrounded James with the players to succeed. If I’m Lebron, I’m going to Miami. Who wants to be in Cleveland. It’s worse than Buffalo. Lebron put himself in a position to succeed. It’s not all about the Benjamin’s, (turning down more money to stay in Ohio) it’s about the championships. Michael Jordan has 6, Kobe has 5, Lebron 0
Blog Comment #9
Blog Title, Author: “ISC Topic 5-Future Tips with your Blogs”, Sam Cook
Date: December 7, 2010
Link: http://cbearcook15.wordpress.com/2010/12/07/isc-topic-5-future-tips-with-your-blogs/
Comment: If only there was class that was so generous to give us tips on effective blogging, like we are.
Blog Comment #10
Blog Title, Author: “Yale Fraternity”, Chelsea Lancashire
Date: December 7, 2010
Link: http://clancashire123.wordpress.com/2010/10/24/yale-fraternity/
Comment: I believe how Yale handled the fraternity’s actions were completely necessary. The women’s organization was right in acting against the fraternity. Yale needs to protect their reputation and cannot tolerate such action, as it may defame their prestige.
Blog Comment #11
Blog Title, Author: “The Final ISC”, Michael Fleming
Date: December 7, 2010
Link: http://michaelef.wordpress.com/2010/12/06/the-final-isc/#comment-24
Comment: I agree with all the tips you have come up with on how to be successful and effective in our blogging. “Procrastination is never the answer”, the blog is not difficult only time consuming. If one is to keep up with the work, “updating at least once a week”, then towards the end of the term their blog will not over-well them. I also agree with that added material such as videos, and pictures with help one’s blog. It makes the blog nicer to look at, and keeps a potential viewer interested.
Blog Comment #12
Blog Title, Author: “Griffins Mistake”, Michael Fleming
Date: December 7, 2010
Link: http://michaelef.wordpress.com/2010/12/06/isc-connection-griffins-mistake/
Comment: Personally I have never found Kathy Griffin funny. The Marines were right to boo her for her tacky choice of topics. Comedians often touch on sensitive subjects during their routines. At times, when questioning maybe they’re taking it a little too far. There are limits on what some people will accept and the conservation Marines informed Griffin of such.
Blog Comment #13
Blog Title, Author: “LeBron Returns to Cleveland”, Jimmy Baker
Date: December 7, 2010
Link: http://jamesbaker24.wordpress.com/2010/12/07/lebrons-return-to-cleveland/
Comment: Lebron James, turned down more money in leaving Cleveland. Miami offered less money, but a higher opportunity to win a championship. One’s legacy is defined by the number of championships they’ve won. Cleveland did not surround James with the quality of players needed to win a championship. Teams today have 2 to 3 superstar players on a roster, Cleveland was not the market capable of making such moves. Lebron James will be just fine, a championship will come.
Blog Comment #14
Blog Title, Author: “ISC Connection 4”, Sabrina Simpson
Date: December 7, 2010
Link: http://sabrinasimpson.wordpress.com/2010/12/06/isc-connection-4/
Comment: I had yet to hear about this series until I read your blog. This new series sounds very interesting. It is unlike anything currently on t.v. I have always found myself drawn to old gangster/mafia films. This will be a real life account, in what takes places today of what filmmakers have drawn their inspiration from. I missed the premier, Is it always on Mondays? If only I got to this blog sooner. It is possible to not be able to picture such actions taking place in today’s society but this series will allow to see such like never before.
Blog Comment #15
Blog Title, Author: “The Big Bang Theory”, Lindsey Taggert
Date: December 7, 2010
Link: http://linztaggs9.wordpress.com/2010/10/07/the-big-bang-theory/
Comment: My shows Entourage, Sons of Anarchy, and Boardwalk Empire are now over. The “Big Bang Theory” could become something I choose to follow. Due to athletics, I rarely get to watch tv but this airs at time in which I am usually able to relax. I’ll have to catch an episode, it sounds intriguing.
Blog Comment #16
Blog Title, Author: “Black Friday ISC Connecton”, Michael Fleming
Date: December 7, 2010
Link: http://michaelef.wordpress.com/2010/11/22/black-friday-isc-topic-2/
Comment: I have yet to participate in Black Friday, but every year I know my dad is out and about shopping at the early hours of Black Friday. In today’s society everyone is looking to save money. Black Friday, gives these people the opportunity to save.
Blog Comment #17
Blog Title, Author: “Smartphone gripping the nation”, Michael Fleming
Date: December 7, 2010
Link: http://michaelef.wordpress.com/2010/10/20/the-smartphone-sensation-gripping-the-nation/
Comment: Today society relies on the use of technology. Smartphones give the consumer access to e-mail, Internet, and all the tool necessary to remain connected. A smartphone at your fingertips give you the edge over the next whom will have to find a computer connected to get their information.
Blog Comment #18
Blog Title, Author: “Michael Vick MVP”, Sam Cook
Date: December 7, 2010
Link: http://cbearcook15.wordpress.com/2010/12/08/isc-connection-4-michael-vick-mvp/#comment-8
Comment: Everyone loves a comeback. This is why some who previous criticized the return of Vick are now supporting him. Vick’s camp handled his return to almost perfection. Vick expressed sorrow and served his punishment. Upon leaving the game, Vick, was NFL’s most electrifying player. He’s Back…Vick is a free agent this summer and is expected to gain everything he lost back and then some. If the Vick case had been handled differently it is probable to say that he may have never been able to come back.
Blog Comment #20
Blog Title, Author: “Derek Jeter”, Sam Cook
Date: December 7, 2010
Link: http://cbearcook15.wordpress.com/2010/12/08/isc-connection-3-derek-jeter/
Comment: Derek Jeter has spent over 15 years with the New York Yankees. Eleven time all-star, and Five Gold Gloves later it was time for Jeter to sign a new contract. Being 36, the Yankees were hestitant upon offering Jeter a contract above 3 years. Jeter wanted 4. After it was all said and done, Jeter signed a new contract maintaining the highest paid shortstop in Major League Baseball. Details of the negotiations leaked to media, and now it is apparent the Yankees may have not dealt with their captain the right way. Nevertheless, the Yankees have paid Jeter over 250 Million Dollars in his career. Jeter made out just fine.