Lab 7: Midterm(in class)


ISC Topic #2: Balancing Freedom of Speech with company privacy

National Freedom of Speech Week was October 18th through the 25th.  Since the bill of rights, it has been one’s right, as stated in the 1st amendment, to have the freedom of speech.  The First Amendment “prohibits the making of any law “respecting an establishment of religion“, impeding the free exercise of religion, infringing on the freedom of speech, infringing on the freedom of the press, interfering with the right to peaceably assemble or prohibiting the petitioning for a governmental redress of grievances.” (

Although it one’s right to freedom of speech.  While working for a client or company, one must be cautious.  It is possible to violate the privacy of your organization. In their business “law and ethics are interrelated”. (Seitel,127) Act ethically and within the legal requirements the company.  Defamation, and Insider trading are examples of possible violations that through your freedom of speech violated the company’s privacy.  In defense, it is the right to speak freely but in doing so you acted unethically and illegally.

In media, business, and society there is constant questioning on violation of rights.  Rights are open to interpretation to the public, and steps have been taken to protect the company.  The first amendment must be used in a way that is not incriminating.  An organization must pubically relate, and they want to maintain a positive public image.  If through your speech, you defame the reputation of the organization, one is subject to punishment.  This is why, lawsuits come against journalists and those speak out against a brand.   “Care must be the watchword in such public speech”(Seitel 129)

The first amendment is embedded in the structure of organizations.  Organizations will protect themselves in order to assure their brand.  Balancing freedom of speech is necessary in order to not violate rights that have been in enacted to protect privacy.

ISC Topic #3: ISC or Public Relations?

I believe Comm306 is properly named, Integrated Strategic Communications.  Integrated Strategic Communication is public relations, marketing, and advertising in one.  Public Relations does not involve the court of public opinion, unless published. depicts ISC “COMM 306 Integrated Strategic Communication
Integrated Strategic Communication: Strategic communication refers to the totality of an organization’s efforts to lead, motivate, persuade, and inform its various publics, which include consumers, investors, employees, and the media. This course provides students with information and insights about strategic communication: how messages are created and framed, why we respond to messages the way we do, and how to employ communications strategies to advance organizational goals.”

ISC Topic #5: Top 5 tips for more effective blogging in Comm306

  1. After you finish a lab, post it.  This will help you avoid losing your work and looking to upload later.
  2. Title your work, and categorize it correctly.  ex) ISC Topic #2: xxxxxx
  3. Keep your blog in mind.  It will help you recognize topics in which could be good blogging material.
  4. Set a weekly goal.  ex) 4 blog comments, 1 ISC Connection, 2 Reading Notes
  5. Don’t Wait…It will make your life miserable.  It’s a lot of work for a short period of time, which mostly likely will be when you have other things due and exams coming up.

Crisis Communication

Crisis:  unplanned event, potentially negative results that may damage an organization.

Issue Management- process of anticipating issues that may arise.

  • anticipate
  • identify
  • deal w/ opportunity & vulnerability

B.  Plan:  outside & in

  • what does “x” think?

C. Create time table

  • defend organization from negative press

II.  Risk Communication

  • manage knowledge
  • inform on risk, know how to react

Q:  What lets one know their in a crisis? (7 things)

  1. Panic
  2. increased outside scrutiny
  3. loss of control
  4. insufficient information
  5. series of escalating events
  6. siege mentality
  7. surprise

4 steps for crisis (during)

  1. define risk; Stop.  What Happened?
  2. describe actions that mitigate risk.
  3. identity causes of risk
  4. demonstrate responsible management

During Crisis

  • Work to end crisis
  • Limit Damage

After crisis

Benoit’s “image restoration” theory

5 choices after crisis

  1. Deny Responsibility
  2. Evade Responsibility
  3. Reduce offensiveness
  4. Take corrective action
  5. Apologize





Lab 10


Ch. 17

Integrated Marketing:

“the intersection of public relations and publicity, advertising, sales promotion, and marketing to promote organizations, products, and services.”

Examples in which PR advertising is necessary:

  • Mergers
  • Personnel changes
  • Organizational resources
  • Manufacturing and service capabilities
  • Growth history
  • Financial strength and stability
  • Company customers
  • Organization name change
  • Trademark protection
  • Corporate emergencies